The days of using print advertising, radio spots and TV commercials to market and promote your business are long past. The reason: The Web offers a more immediate, affordable and dramatic impact on your ability to build long-term relationships with your clients. More importantly, with your Web site – and the many associated tools a well-built site provides – you can actually target your best clients and prospects directly.
It’s important to think of your Web site as the foundation that holds your entire marketing structure together. It’s the base upon which you build your e-mail marketing platform, your social media approach and all of your communications, most of which were formerly encapsulated on printed documents that had to physically be delivered to your employees, clients and prospective clients.
This foundational approach to site architecture makes it more vital than ever to have a Web site that is directly linked to your organization’s long-term, strategic goals for growth. Inkwell’s web design approach is focused on integration. We actively seek opportunities for you to connect your Web site to the larger community of your employees, clients and prospective clients by building a site that not only provides solutions to your visitors but also links them on the most popular Social Media platforms – including Twitter, Facebook, LinkedIn and YouTube.
Today’s Web site is so much more than a simple brochure that offers information about your company and services. It’s an interactive way for you to build relationships with the people who matter to you most. And Inkwell is the firm that can take your online presence to another level.